Definition & calculation
Count individuals reached through hygiene promotion sessions, household visits and campaigns, deduplicating repeat participants where records allow.
Means of verification
Activity registers, session attendance sheets, promoter reporting
Interpretation
Direction: Higher is better
Typical reporting frequency: Monthly or quarterly
Guidance & common pitfalls
Reach is an output, not a behaviour-change result; avoid double-counting the same people across multiple sessions and pair with a behaviour outcome indicator.
This library is a curated reference to adapt, aligned generically with recognised humanitarian frameworks (Sphere, cluster registries, IASC, CHS and others). It is not an official indicator registry — always use the exact indicator definitions your donor or cluster requires.
Related indicators
- Incidence of diarrhoeal disease among children under five in the target area
- % of households with access to and use of sufficient soap and essential hygiene items
- % of sampled water points / household stored-water samples meeting agreed safety standards (0 CFU E. coli / adequate free residual chlorine)
- % of target community members who can identify at least one functioning channel to give feedback or raise a complaint about WASH services